Recent Work

Each solution begins with a challenge. We then apply fundamentals to direct us toward a solution. Only then do we send in the creative team to execute within that plan.

Presentation1

Atmospure

A website built of landing pages to best connect with its wide audience.

MMO Vintage Ad-NOLN

Turtle Wax

Brand revitalization can act much like a new brand launch.

yacht ad

Marsh

When a big brand needs to launch a little brand with its own identity.

The Cliff's Notes Blog

The world of marketing is all around us.

14
09/01

Put an End to Logos

Widget Maker: We are a new company. We have a great location, a recognizable name, a solid market that...
We seek to operate in the tradition of great marketers

“If you want something new, you have to stop doing something old.”

Peter Drucker

It’s the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn’t invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect’s mind.

Al Ries

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don’t let it worry you; nobody has ever built a brand by imitating somebody else’s advertising.

David Ogilvy

“Kodak sells film, but thy don’t advertise film. They advertise memories.”

Theodore Parker

“Advertising doesn’t create a product advantage. It can only convey it.”

William Bernbach

“In our factory, we make lipstick. In our advertising, we sell hope.”

Peter Nivio Zarlenga

“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.”

Leo Burnett

Advertising moves people toward goods; merchandising moves goods toward people”.

Morris Hite

“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’

Jef I. Richards

“If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.”

Leo Burnett
  • Peter Drucker
  • Al Ries
  • David Ogilvy
  • Theodore Parker
  • William Bernbach
  • Peter Nivio Zarlenga
  • Leo Burnett
  • Morris Hite
  • Jef I. Richards
  • Leo Burnett