Stanley Steemer contracted Cliff’s Edge to reduce their cost per sale from $35 to $25. We instituted a database analysis that allowed them to segment their audience by their probability to respond based on their response history.
Those certain to respond were offered a service upgrade, while those less likely to respond were offered a discount also based on history.
The result was to reduce that cost per sale to not just $25, but down to $13.
![](http://www.cliffsedge.net/wp-content/uploads/2014/08/eeew-face-e1407806789933.jpg)
![](http://www.cliffsedge.net/wp-content/uploads/2014/08/wwwe-back-e1407806842715.jpg)