High net worth individuals and families have their own unique risk issues. They own more and have to insure it all. However, their needs are typically handled by financial professionals. It is a difficult group to crack.

Cliff’s Edge met that challenge by leveraging the Marsh name as these groups often know it through business. The challenge was to convert their business expertise into a personal brand. We accomplished that by reminding the audience of Marsh’s approach to risk management, not its business product expertise. This allowed room for the brand to reach a new audience.