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Observations of a world filled with marketing

Nobody Cares About You

That may be the most important statement any marketer can learn. Sure, it took your whole career to develop that method, product, or perfect service that you provide. Behind what people buy from you is years of work, a huge infrastructure to assure quality and...

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Steve Jobs – Marketing iCon

Peter Drucker, one of the world’s most brilliant business management experts said “Innovation and marketing produce results. All the rest are costs.” If the head of your company respects that, you are most likely very successful. But what if the head of your company...

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Instant Branding?

Brands can't be created instantly. They have to be developed over time. You put a consistent thought into the audience's mind, and repeat it until that thought becomes synonymous with your brand. That is unless you have the budget to create one immediately. Throw in a...

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The Better Mouse Trap Myth

The saying goes “If you build a better mousetrap, the world will beat a path to your door”. It may be the worst advice ever to be passed as common knowledge. The fact is, mousetraps currently work just fine. More importantly, everyone knows how to set one, and despite...

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A Lesson on Differentiation

This is an old marketing gimmick, but I like it as a football fan and a marketer. First, the best thing Payton Mannning does while not on the field is to act like Payton Manning, even more than being Payton Manning. He enjoys acting more than any athlete I can...

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Sales Isn’t Marketing, Nor Vice Versa

The difference between sales and marketing is profound, but so frequently ignored. So why do I constantly see business card titles and want ads with a position called Sales/Marketing? You wouldn’t see someone with the title of Human Resources/Research &...

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Drink Beer: Learn Marketing

Everything you need to know about marketing can be learned from beer. I’ll do a late night article some day on what else you can learn from it, but for now lets settle for marketing. Look at beer ads. What has worked, what has not? What has been cancelled, what...

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Four Steps to a Profitable Brand

Deliberate development of your brand results in a brand that is more valuable to your customer base. That additional value allows you to charge more while growing a larger and more loyal following or increase market share without cutting prices to do so. To build your...

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The Cons Against Internal Marketing

As the economy improves (it is improving, isn’t it?) your company is starting to reinvigorate its efforts. That means more marketing programs and more aggressive ones at that. Among your decisions is whether to add an in-house marketing staff, or hire an outside firm....

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